IT Cosmetics was founded in 2008 by Jamie Kern Lima, a TV news anchor who was unable to find products that solved her beauty concerns. In partnership with plastic surgeons and dermatologists, IT ...

Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...

Jamie Kern Lima started her beauty company in a studio apartment. — -- Jamie Kern Lima is a former beauty queen and "Baywatch" actress who is now bringing a fresh outlook to the cosmetic world.

So, what sets this mascara apart in a market saturated with options? For starters, the IT Cosmetics Superhero Mascara is clinically tested to deliver dramatic volume and length in just one coat. Its ...