HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

Reddit is continuing to refine its ad stack and is now testing a customizable interactive advertising format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Partnership makes BrightLine’s interactive formats available programmatically through PubMatic (PUBM), linking engagement, locality, and commerce outcomes No Headquarters/REDWOOD CITY, ...

Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV ... Read More ...