AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Following a recent Adalytics report that concluded that a large majority of YouTube video ads served by Google through its TrueView platform violate Google’s own standards for placing ads on ...

The New York Times (NYT) on Wednesday (July 5) announced new ad formats for its popular word game Wordle, per details shared with Marketing Dive. They include interstitial video and display ads that ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...