Snapchat is prepping to allow direct response specialists to get access to its API for app install ads next year according to Ad Age. The frontline news from this move is that Snapchat is making a ...
Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...
Snapchat ran its first app-install ad on Thursday, Adweek reported. The ad, for SNG-owned mobile game “Cookie Jam,” ran within the iHeartRadio channel in Snapchat’s Discover section. The video spot ...
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