MIAMI—March 24, 2012—Florida’s largest direct marketing company, Pronto Post, announces a new program to add personalized marketing inserts into its customer’s outgoing product fulfillment parcels.

When Maryann Martindale, catalog and direct mail marketing manager of productivity tools merchant Franklin Covey, first considered accepting package inserts, she had several concerns. In particular, ...

Lillian Vernon has named ALC of New York to manage its customer file of millions and has selected Direct Media Inc. to oversee its package insert program. The appointments will take effect at the end ...

Looking for a method of targeting specific demographics at a considerably lower cost than other modes of customer acquisition? Consider insert media. Inserts are placed into merchandise packages, ...

Insert programs can be a productive and cost-effective method for a catalog to generate leads. One way to do this is to highlight a “hero” product in your inserts, says Dennis Erickson, senior vice ...