A forceful slogan with a beat during an election sometimes leaves a permanent imprint on voter’s mind, as you must have seen in 1978 when Indira Gandhi contested Lok Sabha election on the slogan ...

By the 1970s, slogan-driven campaigns assumed centrality, exemplified by Indira Gandhi’s ‘Garibi Hatao (Remove poverty)’. In the 1980s, television and radio were introduced. These ...

Revanth Reddy recalled how Indira Gandhi had taken tough action against China during the 1967 war and Pakistan in 1971 ...

The BJP's slogan in the 1996 elections focused on promoting Atal Bihari Vajpayee's leadership, leading to his brief stint as Prime Minister. Following Indira Gandhi's assassination, the Congress ...

we immediately move towards how Indira Gandhi was instrumental in saving Assam from China during the 1962 war. As people hailed her with slogans like 'Jai Indira Mata', we are told the move led to ...