The customer marketing and sales journey of today look almost nothing like the customer journey of the recent past. Instead, experiences are largely (but not entirely) digital, take place on multiple ...

As temperatures dip into the lower 20s and teens in Pittsburgh, a data-driven pilot program from Peoples Gas and a local startup aims to identify customers in need of help with their heating bills and ...

High-maintenance, low-revenue customers can drain fleet resources, making it essential to identify accounts that negatively affect margins and operations.

Everett, WAOn becoming president of Fluke in September 2005, Barbara B. Hulit assumed responsibility for the Fluke Industrial and Fluke Precision Measurement businesses. Hulit came to Fluke from The ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Using AI to boost sales is not a new idea. In fact, back in ...

Following hot on the heels of the Covid pandemic, the current cost-of-living crisis is putting increasing pressure on customers and their ability to balance competing financial demands. The StepChange ...

It's easy to get lost in the complexity and size of government. If you are like many government employees, seeing the connection between what you do and service to the greater good can be like finding ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

Everett, WAOn becoming president of Fluke in September 2005, Barbara B. Hulit assumed responsibility for the Fluke Industrial and Fluke Precision Measurement businesses. Hulit came to Fluke from The ...