Netflix's VP of Product, Todd Yellin, has revealed that the streaming service almost selected the sound of a goat for its iconic sonic logo that debuted back in 2015. Speaking on a recent episode of ...

Industrial Property Law Number 6769, which went into effect in 2017, broadened the criteria for aspects of signs that can be registered as trademarks. The “graphical representation” requirement sought ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...

Irish language channel TG4 has revealed a new brand identity and range of animated idents, to match the platform’s positioning of “Expect the unexpected”. The updated look has been designed by ...

ITV’s in-house agency ITV Creative teamed up with Charlie Levine – a curator and former Arts Manager at Camden Council – to find and commission UK-based artists for ITV Creates. A new ident will be ...

Gold is to have a brand refresh and a new logo intended to reflect how watching the UKTV channel makes audiences feel. The updated brand identity will feature eight live-action idents and 18 sets of ...