Rob Gronkowski, Camille Kostek compete in live ice bath challenge to raise $20K for charity The co-founders of Voomerang plunged into icy water in Times Square Friday.

Holly sported a multicoloured swimsuit and a burgundy knitted hat as she submerged herself into the freezing water, and looked excited as she got to grips with the ice bath.

The ice bath trend is here to stay – just ask Holly Willoughby! The This Morning star filmed herself putting the celeb-loved health fad to the test on Monday, and fans were seriously impressed.

Sunrise host Natalie Barr showed off her incredible figure as she plunged into an ice bath live during Tuesday's breakfast program.