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ITV, which under Digby’s leadership grew sales last year by an estimated 15.4% to 18%, hopes to pull in extra revenue by adopting a more coordinated approach between broadcast and online ad sales.
LONDON (CBS.MW) -- Newly merged British commercial television broadcaster ITV Wednesday that the outlook for advertising revenue "appears to be more stable." The group said it still has "limited ...
ITV predicts ad revenue increase Shares in U.K. commercial broadcaster ITV soared 7% to 48 pence (80 cents) Thursday on an upbeat trading statement, which predicted that advertising revenues would ...
ITV is going all out to secure as much advertising revenue around the lucrative 2014 Word Cup with a flurry of products it claims will “commercialise the full 90-minutes” of matches for advertisers.
ITV (LSE:ITV), Britain's biggest commercial free-to-air broadcaster, expects to outperform the UK advertising market in 2014 due to strong demand by major brands during the football world cup, its ...
ITV Forecasts 2014 Ad Gains. LONDON, May 14: Releasing its interim management statement today, ITV plc said it expects its second-quarter ad revenues to rise 12 to 13 percent, following modest ...