If the first era of RevOps was defined by the accumulation of data, I believe the next era of RevOps will be defined by the operationalization of data. Any fool with a dollar can acquire data, but ...

A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it. There's a sharp divide between marketing and sales when it comes ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.