Are you ready to feel old ... working in the toy business. Again, this plan of retail attack was soon copied by the competition, indicating just how groundbreaking Hot Wheels was as a market ...

Hot Wheels sold its first toy cars in 1968. The inaugural set ... Before you get too excited and go rummaging through your ...

The Mattel Brick Shop collection lets you piece together premium versions of iconic Hot Wheels vehicles.

This is the CHEAPEST place in Western New York to buy all things kids: Paw Patrol, Barbie, Spider Man, Mellissa and Doug, Hot ...

The Mattel Brick Shop collection lets you piece together premium versions of iconic Hot Wheels vehicles.

Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an ...

We're getting close to the end of the 2025 Hot Wheels Mainline series. And Case K's highlights are more exciting than the STH ...

Luxury meets precision in this limited edition die-cast model from Hot Wheels. Celebrating the Mercedes-Benz and Moncler by NIGO collaboration, the toy car brand will present the Mercedes-Benz Project ...

Mattel is officially launching its new Mattel Brick Shop brand, which was announced earlier this year, with a new wave of Hot ...

“It’s an heirloom toy,” Ted Wu ... cars are priced alongside all the other similar Hot Wheels offerings so enthusiasts—young, old, and with or without deep pockets—can claim plenty ...