Zuzu (@JoinZuzu), the animated hermit crab, is one of those crustaceans that walks around wearing a humble shell made of a broken plastic bottle.

When a plastic bottle becomes a home, something remarkable happens. In Scholars Film's campaign for SC Johnson, created with Ogilvy Chicago, a hermit crab's odyssey becomes the lens through which ...

Hermit Crab is one of our first efforts in that direction and we will support it with various additional activities, including releasing web comics and web mini-games.

Another Crab’s Treasure has the secret sauce of challenging combat plus environmental storytelling — and you play as a cute little crab.

Zuzu the Hermit Crab: Where animation meets activism When a plastic bottle becomes a home, something remarkable happens.