James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

The planes are getting a colorful new paintjob, while the brand ditches Helvetica for a custom typeface. Founded in 1971, Southwest Airlines’ first logo was a friendly heart emblazoned in a set of ...

Opinions expressed by Entrepreneur contributors are their own. I know we see literally hundreds of them all throughout the day, but what exactly is a logo? I’m betting most wouldn’t be able to answer ...