The collection was born out of the need to outfit Happy Socks’ non-print wearing fans.

Rapper, actor, producer, artist and youth football league founder Snoop Dogg can now add "hosiery designer" to his resume -- thanks to a recent project with Sweden-based Happy Socks.

Feet are funny,” Söderlindh adds. “With Happy Socks you get a smile, great design, and good quality at a democratic price.” The same philosophy has shaped Happy Socks’ company culture.

Awake NY x Happy Socks Revive the ’80s Gym Sock for New Collaboration: A preppy, cushioned sock with a reinforced heel and toe.