Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. Google shares new information ...

Google's new ad targeting proposal for its Chrome browser has received a lukewarm response from the industry. Called Topics, the proposal replaces the company's previous proposal, Federated Learning ...

Google has a new plan to get rid of third-party cookies. Google Topics is a browser tracking system that will determine what topics a user is interested in based on their last three weeks of online ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Google has a new method for tracking user interests on Chrome, the ...

At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp. Recently, Google ...

Google’s plan to remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web ...

Google’s new concept assigns users five interests per week based on web activity Google’s new concept assigns users five interests per week based on web activity is a news writer who covers the ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...

Posts from this topic will be added to your daily email digest and your homepage feed. Its ‘topics’ system will let you narrow down your search results. Its ‘topics’ system will let you narrow down ...