As digital natives, Gen Z consumers are easily influenced by social media and often take a tech-savvy approach to discovering and buying from stores and brands that match their value and offer savings ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was ...

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect just how ...

Born between 1997 and 2012, Gen Z consumers are online-natives who navigate the web with seamless ease from an early age. Versed in TikTok, Youtube and Instagram, Gen Z’s radar for ingenuine ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

This post was created in partnership with Cash App Key takeaways As Gen Z opts out of traditional paths-from careers and ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. The share of women in the U.S. workforce increased from 20% in 1920 ...

Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect with young shoppers. Instead of discounts, this generation values community ...

Brands are still marketing to Gen Z like they’re idiots. Here’s how to treat them as the sophisticated consumers they are. Ask any marketer and they’ll tell you that no generation is more coveted than ...