Of all the traditions football fans have come to expect on Super Bowl Sunday, perhaps none is more anticipated than the "Gatorade bath" that awaits the head coach of the winning team as time expires.

Beverage giant PepsiCo, Inc. (NASDAQ:PEP) has made several acquisitions over the years, including one that brought Gatorade into its portfolio of drinks and snack foods. Gatorade was one of the ...

Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes. The formulation is ...

Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anuj Bhasin, which it uses to mine for data and gather insights to evolve ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (Front Office Sports) – PepsiCo is set to ...