The commercials are strikingly bizarre and irreverent, deviating greatly from the Gatorade thirst-quenching ads of yesteryear. But they are successful in getting people talking about Gatorade ...

Behind-the-Scenes Look at Gatorade's Derek Jeter Tribute The Yankee captain takes a stroll in the Bronx during epic commercial.

Lagway's agency, the Network Advisory, on Friday announced that the Florida Gators quarterback signed a new NIL deal with Jordan Brand. On3’s has Lagway’s NIL value at $3.7 million.