The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

A throwback GEICO commercial that has been constantly played during March Madness has fans split on whether they like it or not. CAA March Madness signage is seen during a game between the Clemson ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

The Government Employees Insurance Company (better known as Geico), the No. 4 auto insurer in the U.S., launched a campaign Friday that includes TV ads and a road show of real versions of the South ...

In 2003, Noel worked at an ad agency. Like everyone else at the agency, Noel wanted to work with high-profile, flashy clients like Apple. Then an insurance company hired the ad agency, and everyone, ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...