CLEVELAND, Ohio – The big game had four main players: The Seattle Seahawks and New England Patriots, of course, but also Bad ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

The commercials aired during Super Bowl LX leaned into humor and nostalgia, with some brand's opting to pull on viewers' heartstrings, all with the expected celebrity cameos.

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

The spot promotes Alexa+, Amazon's generative AI designed to be conversational and helpful, especially when handling tasks ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which is ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...