Mather and Khemlani were convinced that Canadian Froot Loops were the real American deal. To be fair, they’re effectively identical to the U.S. version of the cereal, minus the dyes.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, ...

A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic dyes, like Red No. 40, Yellow No. 5, Blue ...

And — hold your Froot Loops for this one — some say they're well worth eating to help save the planet. (Pass the Tabasco, and Bon Appétit with that one).

Companies make packaged food without synthetic dyes in other countries. But despite pressure from Robert F. Kennedy Jr., the change isn’t likely to happen quickly in the United States.