Mather and Khemlani were convinced that Canadian Froot Loops were the real American deal. To be fair, they’re effectively identical to the U.S. version of the cereal, minus the dyes.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, ...

A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic dyes, like Red No. 40, Yellow No. 5, Blue ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal ...