As Ford grapples with sluggish EV sales, the company is banking on a new $30,000 electric pickup truck to reinvigorate its ...

Ford has painted its trucks in every shade imaginable, but some colors built a legacy. This roundup walks through the ...

Ford showed off wild pickup truck concepts with impressive power outputs at the Specialty Equipment Market Association ...

Ford took its 720-horsepower F-150 Raptor R pickup truck and turned it into a 900-plus-horsepower monster for SEMA Fest 2025. Details here.

Ford is expanding its retail reach with a new partnership that lets customers shop for certified pre-owned vehicles directly ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

The Detroit three, which includes Ford, GM and Chrysler-parent Stellantis, have rolled back their ambitious plans for EVs, ...

Selecting the Lobo package requires the inclusion of the Blue Oval’s venerable 5.0L engine, a mill which makes a burly 400 ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...