Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

The battery-electric F-150 Lightning is based on the gas-powered F-150. While GM made an all-new platform for its Sierra and ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...

The Wall Street Journal says Ford execs are considering canceling the electric truck entirely after putting it on indefinite ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could ...

America’s best-selling electric pickup may be headed for the chopping block. According to a new WSJ report, Ford is ...

Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

If Ford can deliver a compelling electric truck around $30,000, it could become the most affordable EV pickup in the U.S.—and ...

Electric pickups were once hailed as the next big thing in America’s EV revolution—a symbol of how modern technology could ...