As Ford grapples with sluggish EV sales, the company is banking on a new $30,000 electric pickup truck to reinvigorate its ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

The headline might read like a rumor, but it probably isn't. According to The Wall Street Journal's Sharon Terlep, Ford ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The ...

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

Ford aborted the three-row electric SUV plan, but it doesn't mean it scrapped all its EV projects. The automaker has just opened a new electric vehicle development hub in Long Beach, California. That ...

Back in May of 2021, Ford’s F-150 Lightning debuted with star-spangled flair. Then-President Joe Biden visited Ford’s ...

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

After months of plunging EV sales, Ford is betting that a cheaper, smaller electric pickup could be its ticket to recovery.