An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits.

In particular, the trio applied known information about the size of the soft-plastic lure market to their calculations of the amount, in weight, of the lures sold annually.

Milliken Fishing shows you how to make custom soft plastic lures from scratch. Common Childhood Virus Linked to Alzheimer’s Development in Old Age Map shows cheapest and most expensive states to ...

The Texas-based brand developes an injection molding machine for the home and office—the perfect complement to a 3D printing ...

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

From the best soft plastic baits, to rainbows that eat mice, to bass that eat rats, these stories captured our Fishing on SI reader's attention.

A Lancaster County science fair champion has earned international honors for developing a fishing lure that won’t contribute to the problem of plastic pollution in waterways.