PeaTos is going all plant-based by ditching dairy-based cheese as the pea-based snacks brand introduces its first mascot: the “sassy” female DJ_P. A labeling tweak accompanying the new character ...

“I think it being a female just shows us being represented as a school and as women, you know,” said Freshman Alana Walker.

In our Uniquely Kentucky stories, Herald-Leader journalists bring you the quirky and cool, historic and infamous, beloved and unforgettable, and everything-in-between stories of what makes our ...

Big Boy, the hamburger-carrying mascot of the fast-food chain with the same name, is throwing in the towel (or rather the checkered overalls) to make way for a new girl in town named Dolly. Well, ...

CeraVe has a knack for hijacking internet culture with marketing moves that feel organic, not over-orchestrated. After the brand's much-lauded “Michael CeraVe” stunt won awards—and drove impressive ...

Ellie is one of today’s hottest influencers. With nearly 200,000 TikTok followers, the Brooklyn native has represented Rihanna’s Fenty Beauty and luxury brand Off-White and is the first celebrity ...

PHILADELPHIA — The Phillie Phanatic has a boozy little secret for surviving the dog days of summer. Vodka and water. Neat. Hold the lemon. Not for hydration. “He’s a milk guy,” jokes Tom Burgoyne, who ...

Thanks for the great article about Herbie and Lil' Red (Journal Star, 5/17). Herbie and Lil' Red are great, but isn't it about time we had a female mascot? The women's programs have been outperforming ...