These top-rated falsies are gorgeous and easy to use (we swear) ...

The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

Heroine Make's waterproof Long and Curl Mascara Super WP is made with lightweight fibers to promote curl and length. Promising review: "I love love love this mascara. I’m an everyday false eyelash ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

Falscara, the leading innovator of false lashes, announces the launch of the Falscara Studio Mini Kit, a portable lash system designed to create lash extension salon-style looks anywhere you are. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Magnetic eyelashes are my product of choice, whether it’s using the ones that adhere with magnetic eyeliner (yup, that’s a ...

While it can be intimidating, applying fake lashes isn't as hard as you might think. It'll be even easier if you keep these tips in mind! To start, use an eyelash curler to lift your natural lash and ...

Fake eyelashes can instantly transform your look, making your eyes appear larger, fuller, and more expressive. From celebrities on the red carpet to everyday users, many rely on them for special ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

Country singer Kacey Musgraves is a big fan of this $18 mascara that you can buy on Amazon. Discover Kacey's beauty faves and ...

NEW YORK CITY -- I usually associate magnets with my fridge... not my eyelashes! But this beauty trend finally pulled me in... ha! Get it? It's no secret that I love the look of false lashes but ...