That’s because the Fairycore aesthetic is having a major moment. If you’re unfamiliar with it, the trend is inspired by everything fairy-like: whimsy, magical and earthy — just as fairies are.

One could point the finger at 'aesthetics' or the unrelenting slew of 'cores' emerging online in recent years––think Barbiecore, Balletcore, Fairycore––as modern-day equivalents to ...