The specificity of Facebook’s advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the ...

Resident Evil 6's No Hope Left trailer posits that you are a person with large hands, and everyone you love is dead. Accessible through Facebook, the trailer skims your friends list to feature in the ...

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ABC’s Roseanne revival trailer is generating lots of online buzz. Since its premiere at the network’s upfront presentation on May 16, the trailer has gotten 33.2 million views across Facebook, YouTube ...

Leading subscriber-driven streaming services have been increasing their use of YouTube and Facebook as promotional platforms for years now. But their use of the platforms has amped up as they have ...

is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for more than a decade. The reasoning behind showing white Facebook users a different trailer was the ...

I saw my first square trailer March 23, 2017, for a movie I can’t quite remember — it was likely a big blockbuster. I was seriously confused at first, unsure of whether or not the video was just a ...