Facebook has a massive social media presence, with more than 253.56 million U.S. users, according to Statista. It also enjoys high user engagement: On average, Americans 18 and older spend over 32 ...

You will have decided already whether Facebook is the right place to be for your brand. The social network has fallen out of favor with younger users who are drifting away from the 15-year-old ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...