Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

Learn how to style your afro hair with perm rods for defined, bouncy curls that last. This tutorial will guide you through the process, from prepping your hair to the final look. Perfect for creating ...

Editor’s note: German inventor Karl Nessler patented the first permanent wave machine, which used borax solutions and electric heated rollers to curl the hair, in 1909. About a decade later, this ...

When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle of womanhood if you will, especially ...