Mention profit and loss (P&L) statements to marketers, and many will point to their colleagues in finance. However, as businesses in every industry are under pressure to justify their spending, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Developing a marketing budget is important to ensure proper growth of your business. Your existing budget should be reviewed annually and adjusted depending on your prior year's sales and your goals ...