As you might imagine – at Vision6, we love email. Lucky for us too. Because as email marketers working at an email marketing software company, we spend A LOT of time looking at (you guessed it ...

Examples of Marketing Theory. Marketing is more of a science than its more creative counterparts--advertising, public relations and promotions--but, despite its emphasis on research and number ...

As communication trends evolve and regulations secure the process, email marketing remains a unique tool in our digital toolkits.

Example of One-To-One Marketing. One-to-one marketing, also referred to as personalized marketing, helps companies shape their products or services so they appeal to individual customers.

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.

Below, 11 professionals from Forbes Communications Council talk about some of the most exciting, fun and successful personalized marketing campaigns they’ve seen or conducted.

Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates.

21 Examples of SMART Marketing Objectives for Your Team SMART objectives can help marketing teams turn their goals into business success stories. Here's how to get started.

The core of your marketing strategy is a message that expresses the essence of why a customer buys.