“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...

In completing its 2011 Car Brand Perception Survey, Consumer Reports discovered that two automakers tied in a statistical dead heat for the top spot with consumers. The publication revealed that a ...

To say that Detroit automakers were a bit of a disappointment -- in terms of investment success -- in the years leading up to and during the Great Recession would be an understatement. What were once ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

What do Dutch consumers think about cultured meat compared to its conventional counterpart, fish, insects, and plant-based meat alternatives? Researchers investigate. Cultivated meat is slowly ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...