You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...