"This starts with our logo, which ... the most-watched sporting events in the world, alongside our longtime partner Roger Federer and Sesame Street's Elmo-a beloved icon we've also been working ...

With his bright red coat, big orange nose, and wide eyes, Elmo is arguably the most famous of the Sesame Street muppets–but he didn’t always have it this good. Elmo began as an "Anything ...