During a recent visit to Learning Express in Newton, 7-year-old Olivia Alper worked on learning how to make the “Butterfly Blossoms” bracelet pattern on the Rainbow Loom.

His Rainbow Loom, which kids use to make rubber band bracelets, is one of the hottest toys of this holiday season. It's been nominated in three categories as the Toy Industry Association's Toy of ...

Make colorful elastic bracelets with loom bands in just minutes. This easy DIY is perfect for beginners, kids, or anyone looking for a quick and fun craft.