as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

C hina's Mixue Ice Cream & Tea has officially dethroned McDonald's as the world's largest food-and-beverage chain by store ...

The Snow King, dressed in a crown and a red cape, took the stage to strike a ceremonial gong and then dance when the company’s theme song, “I Love You, You Love Me, Mixue Ice Cream & Tea ...

The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea ...