Mattel, Inc. MAT recently entered into a multi-year global licensing agreement with Disney to develop and market the latter’s Princess and Frozen branded line of products. The deal marks the reunion ...
Disney Princess and Frozen toys are a lucrative business line for The Walt Disney Co (NYSE:DIS) and also for whomever lands the licensing rights to the popular brands. Here’s how those rights changing ...
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Disney Princess Micro Play Sets Now Available Online
The Disney Once Upon a Story Collection micro play sets featuring Disney Princesses from “Tangled,” “Frozen,” “Snow White,” and more are now available online at the Disney Store. WDWNT LLC may be ...
Mattel has inked a new multiyear global licensing agreement with Disney Consumer Products for the Disney Princess and Disney ...
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