Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts ...

How it works and who offers it.

At a time when consumers are bombarded with digital communications, direct mail can be a powerful way to stand out and connect with your business's target audience.

Notably, financial services marketers reported the highest year-over-year increase in their direct mail ad budgets — 47% — followed by insurance, retail/wholesale and telecom marketers, who ...

Founded in 1907, Japs-Olson is a full-service, custom print and direct mail provider for the financial services, nonprofit, insurance, healthcare, retail and other markets.

And the various interpretations have heightened the complexity of direct mail insurance marketing efforts undertaken by banks and their insurance company partners. Let's look at a typical, large, ...

Lob today released its 2023 State of Direct Mail report in partnership with Comperemedia.

Lob, the leading direct mail platform, today announced a new native integration for direct mail automation on the Salesforce AppExchange. Using the in ...

The business mainly consists of accidental death and dismemberment insurance administered by Affinion Group and produced at 40 credit unions. Allied Solutions will service the accounts and support new ...