Virtual reality (VR) and augmented reality (AR) may sound similar, but they offer very different experiences. Virtual reality transports you to a completely digital world. When you wear a VR headset, ...

The curious minds at ColdFusion compare virtual reality and augmented reality and explain the differences. Understanding this distinction clarifies how immersive technologies will change entertainment ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

If you're in the U.S. and have an extra $3,500 lying around, you can now get Apple's latest gadget, the Vision Pro — but don't call it a virtual reality headset. Instead, Apple refers to the Vision ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...