In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

A business model is a textual or graphical representation of business methods, practices and structures. Enterprises use such models to illustrate and facilitate profit-earning activities. Many ...

Descriptive norms, which are beliefs about the most commonly exhibited behavior in a group, are commonly used in normative interventions to reduce harmful drinking and perceptions about the extent of ...