Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Puma and the Land of Games experience features Roblox newest Layered Clothing technology, where players can customise their characters with hyperrealistic clothing that fits any avatar body type. As ...

Avatars in video games do not merely refer to the customization of your character; they are in fact a fashion statement ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...