QR Codes: A powerful CTA for first-party data

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...
Food

From static to dynamic: Why CPG brands are rethinking QR code strategy

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...
Devdiscourse

QR codes emerge as unlikely ally in the fight against card fraud

One of the most difficult challenges in payment card fraud detection is extreme class imbalance. Fraudulent transactions ...
Morningstar

74% of Consumers Likely to Scan a QR Code During Black Friday, Cyber Monday, Uniqode Report Finds

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Uniqode, the highest-ranked QR code platform on G2, today released its 2025 State of Black Friday and Cyber Monday (BFCM) Marketing Report. The report features ...
Forbes

The Role Of QR Codes In Marketing And Tips For Making Them A Success

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...
Forbes

Taking Advantage Of Three Major Developments In QR Code Payment

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Whether buying ice cream from a food truck or luxury items from ...