Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In 1933 tennis player and equipment entrepreneur Rene Lacoste ...

Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program ...

For the third straight year the Lacoste Ladies Open de France, a golf tournament on the Ladies European Tour, has returned to northern France with an unconventional and forward-thinking concept. The ...

We are only halfway through the Sunshine Double, and now the tennis world has switched its focus to South Florida for the 2025 Miami Open. Earlier this week, Lacoste unveiled major plans for the ...

This 5,000-euro Lacoste coin is made with 1 kilogram of gold by La Monnaie de Paris. Courtesy of Lacoste. CROCODILE TAILS, AND HEADS: The coin tosses ahead of each of the 900 matches at Roland-Garros ...

Lacoste Ladies Open De France took over Deauville, France for a showcase in fashion and the best in women’s golf. The top players in the world came to compete, including Celine Boutier, Johanna ...