Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with FreeWheel, A Comcast Company (Nasdaq: CMCSA), to offer the first ...

Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with LiveRamp, (NASDAQ: RAMP), the identity platform powering exceptional ...

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

NBCUniversal has inked a deal with TV attribution company Data Plus Math that will expand its efforts in tying a marketer’s video advertising on NBC with business outcomes such as website visits, ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an ...