The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three. I’ve noticed something interesting about voice of the ...

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

It’s supposed to be a post omni-channel world. A time when personalization is the norm, but as customers we know this is not the case. When customers contact companies, the companies often don’t ...

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, ...

EVANSTON, Ill.--(BUSINESS WIRE)--ZS, a global management consulting and technology firm, announced today it was named a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Gaining customer trust became of utmost importance during the pandemic. The focus for brands was not only to survive but also make their customers feel valued and being taken care of. Building this ...

The one-year MS Business Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic business decisions, our coursework ...