“The press is perfect,” he says. “You just put the items there and pull the lever.” Coming up with ideas for what to film was easy. “There’s so much you can crush,” he says. He says ...

The tech company released its newest iPad ad this week, showing a hydraulic press crushing items - from a trumpet, piano, a chess board, sculptures, record players and arcade games.

The minute-long ad titled “Crush!” shows myriad items, such as musical instruments, paint buckets, a TV, and much more, all sitting under a hydraulic press.

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...